“HR Think Again”
To be HR or not to be HR. that is the question. Whether 'tis nobler in the mind to suffer The slings and arrows of outraged members, Or to take arms against a sea of complainers – I say well done CIPD for an excellent and innovative campaign.

“HR Think Again” is just what our profession has needed. For too long we have teetered on the brink of mediocrity with our impact and influence branded as either woolly or risk averse. At a time when other professions have established their credentials in the UK commercial world and created a myriad of exemplars of modern entrepreneurial thinking HR has allowed ourselves to be hoodwinked by fleet footed arbiters whose philosophy has been “absorb, neutralise and survive”.

Orson Wells said in Italy for thirty years under the Borgia’s they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did they produce? The cuckoo clock.

HR needs new blood, we old fogies are starting to believe our own propaganda that we know all the answers. I want a new breed of HR pup biting at my heels and showing me they can do HR better than I can. But I will only get that if my profession becomes one that attracts the best and the most adventurous. HR Think Again has the potential to trigger the reader to think twice and to consider the career potential of our profession.

I say let the proof of the pudding be in the eating – lets look again in twelve months time ands see have we advanced ourselves on or have we continued to make cuckoo clocks. HR Think Again?